SEMSearch engine marketing
The complexity of contextual advertising lies in the fact that its final goal is not a high click-through rate (CTR) but exact targeting, or matching the target audience. Even if you pay for 10,000 impressions per day and attract a huge number of random visitors to the site using common words, you are unlikely to achieve a high buying rate from random visitors, which means that you will be wasting your advertising budget.
In this regard, for an advertising campaign to be effective, it is necessary not only to select keywords with particular care, but also to correctly compose the text and the title of the ad.
To achieve the highest conversion rate, we follow our methodology optimizing the content of landing pages and guiding users to an interesting offer during the transition.