← Back to the collection

E-commerce · Growth

Los Angeles, California

Flowers and Ruffles

Beautiful products. A clearer path to discovery.

Flowers and Ruffles desktop website
Flowers and Ruffles mobile website
E-commerce · Growth

The business behind the design

Dress the occasion.
Reach the right people.

  • UX & UI design
  • Website content
  • Technical SEO
  • Analytics & tracking
  • Paid advertising

Design, content and digital marketing for a Los Angeles label creating dresses for girls and special occasions.

Help a visually rich collection connect with the people looking for it, while making the online store easier to explore across different devices.

Client
Flowers and Ruffles
Location
Los Angeles, California

Inside the design

A little wonder.
A considered journey.

Explore the actual screens.
Select an image for a closer look.

The desktop experience
The mobile experience

Give the collection room.

A photography-led design puts the dresses and their detail at the center of the browsing experience, from desktop to mobile.

Write for people and search.

Working with the owner, we created and optimized website content to help customers discover and understand the collection.

Connect the marketing tools.

Google Analytics, Tag Manager and Search Console sit alongside Google Ads and Facebook / Instagram campaigns in the project’s marketing setup.

A visual language of its own

In the details.

Color and typography from the original project.

#654B51
#000000
#EFEFEF
Avenir NextProject typography

Bringing it together

Beautiful on the surface.
Connected underneath.

We worked with the owner on search-optimized content and the shopping experience, supported by technical SEO and a marketing plan. Google Analytics, Tag Manager and Search Console connected the site to its measurement tools.

A closer look at the product page

What we delivered

A coordinated website and marketing foundation, including Google Ads and Facebook / Instagram campaigns, with ongoing search and technical support.

Let’s make your next chapter

Next in the collection

Eco German Kitchens

Considered spaces. A considered experience.
Eco German Kitchens desktop website
Eco German Kitchens mobile website
Website · Brand