Flowers and Ruffles
Beautiful products. A clearer path to discovery.


The business behind the design
Dress the occasion.
Reach the right people.
Design, content and digital marketing for a Los Angeles label creating dresses for girls and special occasions.
Help a visually rich collection connect with the people looking for it, while making the online store easier to explore across different devices.
Inside the design
A little wonder.
A considered journey.
Explore the actual screens.
Select an image for a closer look.
Give the collection room.
A photography-led design puts the dresses and their detail at the center of the browsing experience, from desktop to mobile.
Write for people and search.
Working with the owner, we created and optimized website content to help customers discover and understand the collection.
Connect the marketing tools.
Google Analytics, Tag Manager and Search Console sit alongside Google Ads and Facebook / Instagram campaigns in the project’s marketing setup.
A visual language of its own
In the details.
Color and typography from the original project.
Bringing it together
Beautiful on the surface.
Connected underneath.
We worked with the owner on search-optimized content and the shopping experience, supported by technical SEO and a marketing plan. Google Analytics, Tag Manager and Search Console connected the site to its measurement tools.
What we delivered
A coordinated website and marketing foundation, including Google Ads and Facebook / Instagram campaigns, with ongoing search and technical support.
Let’s make your next chapter

